Testimonial videos are the perfect way to convert new customers! A positive reputation never goes out of style and potential customers really value the feedback that comes from their peers and it gives your company more credibility.
Business owners have to understand the emotional nature of their consumer's brain and the psychology of why people buy their products. People aren’t buying your products and services, they are purchasing the solution to their problems. No matter what your market is, your product has to solve their problem. So you have to ask yourself,
Why is your product valuable?
What problems are you solving?
And how are you making their lives better?
So you’ve already done the hard part, you’ve created a business with a respected reputation, and all you have to do is create an environment where you are able to showcase your services while allowing potential consumers to not feel "sold to"
In this testimonial, Riverbend Family Dentistry did a great job showcasing the value and quality service their team brings to their patients. The video shows how they solved their customer's problems and improved their quality of life. All while maintaining an essence of authenticity and genuine care.
Review videos are a great way to share your customer's positive experiences without the financial investment of a testimonial video. They require less commitment and work on your end and are a more affordable for small businesses getting started with video.
Testimonioal and review videos are a great tool for increasing your local SEO ranking which will give you more authority in search results. By incorporating your testimonial or review video on your website it increases conversion by 86% (WebDam), and keep potential customers from bouncing back, and onto your competitors.