Google’s local search is a prime real estate for small business owners! The Snack Pack is the top 3 local listings on Google's search results pages. Unlike organic results, these results run off a separate algorithm based on niche and location.
How do you know if you're in the Snack Pack?
Type your business category and location (example: Video Production in Pompano Beach)
If you don’t see your name in the top 3 local listing slots, your business isn't in the Snack Pack.
How do you get in the Snack Pack?
Unfortunately, there is no single solution to getting your business in the Snack Pack, you’ll need a combination of onsite and offsite tactics. Let’s break it down…
1. On Page Signals 20%
This is essentially having an website that is optimized for SEO. Some On page Signals that contribute to an optimized web page include using top performing keywords, having an SSL certificate and embedding a sitemap with your business location.
What you can do:
Find the best keyword for your niche that doesn’t have a lot of competition.
Optimize your website's Page Title, it’s an extremely influential factor when it comes to ranking in the Snack Pack.
Include a sitemap on your website with your business location.
2. Link Signals 20%
Link signals are inbound and outbound links used in your website.
- Inbound links: Outside websites mentioning your business in the form of a link. (example: your website being mentioned on someone else's blog)
- Outbound links: Links you use within your website mentioning other sites and sources (example: mentioning another business in your blog)
How you can improve:
This requires a little more elbow grease because you're going to need to make content. Such as articles, videos and blog posts. By increasing the depth and context of your website, you are creating signals to Google that your page is relevant in that subject!
Have you ever clicked on a page on someone's site and you are brought to an error message? Remove any invalid or broken links. Google heavily frowns upon sites that creates tension and a negative user experience.
3. Citations 14%
Citations are the number of online directories your business is listed online (like Yelp! or Bing). The more local citations you have the better!
Have consistent NAP data, by this, we mean making sure your name, address, and phone number are correct on all your social platforms and directories. Inconsistencies like a wrong number or old location can lower your online score.
If your business is just starting out make sure to spend a good amount of time submitting your information to directories like Yelp!, Bing, Google, Mantra etc.
If you’re in a time crunch and looking to speed up the submission and directory verification process you can check out our Local Listing Management Service.
4. Optimizing your Business Citation: 15%
This has to do with #3, and it's all about optimizing your business citations. So when you're filling out all your citations, make sure you're keeping everything consistent and errorfree!
- Find business categories that closely matches your services.
- Make sure that your NAP (name, address, and phone) match your Google listing. How it's seen here is where it should look everywhere!
5. Mobile Indexing and Consumer Behavior 10%
Due to the rise in on-the-go mobile searches, Google is prioritizing mobile-friendly websites. This indexing favors websites that respond to the increasing number of consumers who are searching online and in stores! Other mobile behavior consists of...
How many mobile clicks your website gets.
Location check-in on social platforms like Facebook.
Mobile searches and calls.
Make sure your website is mobile optimized and responsive.
Google’s mobile-friendly algorithm even gives your website a boost on search results pages!
Increase customer engagement and by letting them “check in” to your Facebook Page.
6. ReviewS 8%
The more customer reviews, the better! Having lots of 5-star reviews about your business doesn't just help your ranking, but it boosts your sales and establishes a trustworthy reputation to prospective customers.
Ask and you shall receive! You’d be surprised how easy it can be to ask a customer who’s had a positive experience with your business.
Do not use reviews in exchange for discounts or promotions.
Try a Review Request Software! Our Review Generation system sends personalized emails to your customers and makes getting 5 stars reviews a 1-step process. Ask for a demo here and try it yourself!
7. Personalization 8%
The is the personal touch and style you apply to your business page. Basically, make your website better than your competition.
Have a clean and easy to navigate website.
Make sure your e-mail and phone number are visible.
Use a video on your landing page.
8. Social Platforms 5%
Before you go firing your social media marketer, this is still important! Having your business on major social platforms is essential because it's where your customers are! No need to spam their inbox or send coupons in the mail. Though social platforms have gotten more crowded it’s no longer an easy win, so now you have to aim for
Posting compelling content.
Sharing relevant content.
Run ads or boost posts on Facebook! FB Ads can be extremely powerful when done correctly and consistently. You can use FB's extensive database to target specific demographics based on location, age, and spending habits!
Share posts and videos that are relevant to your business! You don’t even have to be the one creating the content.
While some factors of Google's Snack Pack weigh more heavily than others, they are all crucial elements to consider when aiming to land a spot on Local Search Results Pages. So, if you have a ton of reviews but still not dominating, you may need to take a closer look at where you need to improve. If you're still stumped and need help click here and speak to one of our specialists today!