With Facebook's user population skyrocketing past 1.37 billion daily active users. It’s easy to feel like a small fish in the big sea, but your local community is a great way to grow your Facebook presence.
Small business owners have to start engaging with their community in order to maximize their brand awareness. Here are the 5 steps your business should use to connect with their fanbase as well as increase it!
1. Customize your content
Your posts need to be created with a specific audience in mind. Facebook offers extensive user data in the form of Audience Insight. This gives you the ability to see what your audience is interacting with online so you know where you should and shouldn't be creating your content on. It was explained perfectly on Social Media Examiner “data-led understanding, you’ll know whether to post more photos, it that contest really worked and the right kinds of topics to post about.”
2. Use images!
You have to learn to respond the most instinctual parts of the consumer's’ brain. It’s been shown that around 90% of information absorbed by the brain is visual. Which means that images are able to be transmitted and understood over 50,000x faster than words! Let your content stand out amongst the Newsfeed by inducing images, gifs, and even video.
3. Facebook Live
Video and images work hand in hand when it comes to recognition and cerebral responsivity. Live stream allows you to connect with you customers in an organic and interactive atmosphere.The benefit of Facebook Live is that you can use it to best suit your company! This could be done to document the upcoming event, answering questions, holding a class, and launching new products! We recommend you go Live for at least 10 minutes to maximize reach and engagement.
4. Call to action
Once you’ve decided on your content and your target audience, you need to establish the objective of your post. What type of engagement are you hoping for? Share with a friend? Send traffic to a landing page? Or buy your latest product? Whatever your goals may be, it’s crucial that you TELL THEM what to do!
5. Engage with your fan page!
I can’t stress this enough! Facebook engagement is a two-way street, so if you want more engaging, reply to comments left on your page. Actually responding to people creates a sense of familiarity and credibility that people look for in a potential brand. Yes, even respond to comments that seem “overly” critical. When third parties see you engaging with negative comments or reviews it shows that you are open to improvement and are capable of taking responsibility without being overly sensitive.