Search Engine Optimization is all about maximizing potential visibility. By using the right “keywords” on your blog you can increase the probability of being found by people searching for your particular content. Search Engines like Google & Bing use these keywords like breadcrumb to find relevant content to create a positive experience for its users.
1. Keyword Research This Keyword research is when you find what words people are entering when searching online. By finding what keywords hold more authority and are more frequently used, you can implement them in your blogs as part of your content strategy. (Hubspot has an amazing article to help get your research started). It's tempting to start putting keywords all over your article, but resist the urge of "keyword stuffing"! Ever since Google’s 2012 Penguin update, they have begun penalizing users trying to manipulate their search ranking. Organic growth is a long term goal, so don’t sabotage yourself with quick and fixes.
2. Place your Keywords wisely Once you’ve created a list of keywords for your next blog post, now you have to put one or two in strategic areas of your articles so it will benefit your SEO. The top 3 most effective places are the headline, URL, and the 1st paragraph
2a) Headline The headline of your article has to incorporate a keyword because search engines use the title to determine relevancy.
2b) URL URL allows you to optimize for your readers, as well as search engines. It’s been proven that shorter URL that incorporates strong keywords rank higher than the latter. Another good tip is to make it as “human-friendly” as possible! So make sure it’s something a user can read, as opposed to a robot.
2c) 1st Paragraph The initial paragraph is the last area Google searches keywords in your article. This doesn’t mean you shouldn’t use them for the rest of your article, you should! But in order for bloggers to feel tempted to keyword stuffing Google's Algorithm has lessened its importance.
3. Mobile-Friendly Experience Google realized that more searches are happening on mobile devices. Smart Insights survey shows that more than half of the U.S consumers use their smartphones are their primary search device. Mobile marketing has been on the rise with customizing content and search results to fit the on-demand consumer. So make sure that your website is mobile responsive
4. Inbound Link Source Creating inbound links look a lot like this. They act as tunnels on your blog that lead to sources, other articles or websites. This helps you in two ways, the first is that it gives your article more credibility to readers, you're able to source facts and statements that add to your reputability without having to worry about accurately restate it in your article. Two, when you link to websites that generate more traffic, in the eyes of Google it gives you more authority. When you have more authority within your blogs it gives your website more leverage and helps increase your ranking in search engine results pages (SERPS).
5. Google’s Search Analytics Report Google offers a free search console that shows “clicks” in Google searches. This is another useful way to find out what words are most commonly used in Google. Since this is the number 1 search engine in the world, it’s pretty valuable information that they are offering without a hefty price tag.
Rome wasn’t built in a day and SEO works in the same fashion. Unless you're investing in risky shortcuts or are able to invest in professional in Local Search (We’re professionals!). Small businesses that blog get 126% more lead growth than those who don’t blog.(Source: ThinkCreative) Blogging is a great way to establish a voice of authority in your niche and give you the advantage of connecting with your local community.Incorporate these key factors to improve your SEO and optimize your blog today!