How Much Does A Video Cost?
One of the first questions – whether you’re creating a profile business video or looking for event coverage – is how much does a video cost? Though the answer is generally not concrete or finite, I’ll do my best to explain what exactly goes into the pricing of a video.
A video, like all projects with complex features, starts with a base price. It’s only when you include the added value does the price begin to alter. Think of it like buying a house, a general two bedroom house is $188,900. While the house is all you really need. Adding things like a washer/dryer, paved backyard, swimming pool, granite counter tops and wooden floor increases the price and quickly raising its worth to about 500k.
People are willing to spend extra because they understand the importance of the investment. Purchasing the right house is an investment towards your family and purchasing the right video, is an investment towards your business!
Thankfully, our videos don’t come with the same price tag as a house. The production quality of your business video is seen as a reflection of the quality of your business. It lets you stand out amongst your competitors, and allows you to market directly to clients seeking your services.
It’s beneficial to your company to find the right video production or media agency that you can trust to provide quality video as well as advertising services. What’s the use of having a video when you don’t know how to market it properly? For business owners looking to find the cheapest videographer with the fastest turnaround, we can confidently say that you are only focusing on the short-term spectrum – you are not looking at the overall value the right video agency can bring to you. How can you ask your buyers to invest in your product or services when you do not invest in yourself?
Like houses, videos come with their own set of added features that can alter a price range.
Length of video
Number of shoot dates
Additional creative services (scriptwriting, storyboards).
The Investment made in technology
Software and Programs used
Our pricing is based on the value that we bring into the production of your film. For example, a 1 ½ minute video shot in 5 hours with basic editing and color correction can run as little as $1,500. While a 30-second video with tons of motion graphics and special effects can cost up to $5,000.
Now what you do with the video as a marketing strategy is equally, if not as important, for your business. Here are some of the ways we strategize with video.
Landing Page implementation
Native video usage
Both lists have many options on what potential buyers may want to consider when shopping for a video, which is why so many companies tend to be hush-hush on the whole matter. At Tasca Studios, we strive to be a value-first company! This is why our media agency is so passionate about educating business owners on the power of video and how it can transform their businesses.
If content is king then transparency is queen. We like to be honest and upfront with our clients just as we’d want them to be with us.
Here are some basic factors we take into account when pricing our videos:
TIME: Duration of video, time spent planning and shooting
EDITING: Post-production (color correction, music, etc.)
STRATEGY: Optimizing and promoting the video properly.
PROFILE BUSINESS VIDEO $2,500 - $5,000
A Company Profile Video is essential to any business in our digital era. These videos are created to give your business the advantage of making the right first impression with any potential customers. Some of the features listed include: Local search, YouTube optimization, and website implementation. Lastly, we upload the video to your Facebook page and run a 1-week starter campaign at no additional cost.
TESTIMONIALS VIDEOS $1,500 - $2,500
Testimonials are a great way for your potential customers to know how great you are! And hearing it from some outside of your firm has even more added value. These videos focus on the benefits of working with you, as the customer. We essentially sell your business through the moving image. These videos are usually short in length but can run up to three minutes. Most interviews vary from 5 - 15 minutes per interviewee as we capture the most natural feedback from your customer. The video is edited and then delivered to you via Dropbox. We can also assist you with the uploading and distribution of the video if needed.
SOCIAL MEDIA PROMOTIONAL VIDEOS $750 - $1,500
Probably one of the most popular in today’s market is social media video, with sites like Facebook and YouTube dominating user's attention and giving the best ROI to the medium. These videos can start at $100 per hour for pre-production which consists of script writing, story-boarding, meetings and planning.