Case Study: Primestones Testimonial Video

Project Overview: Testimonial Video & Social Media Campaign
‍

OBJECTIVE:
‍

Create a series of videos showcasing how Primestones played a key role in helping their client select award-winning materials for a modern, functional, and elegant kitchen. The project included a 2-minute testimonial video, an Instagram cutdown version, and four Instagram reels to promote the collaboration.

CHALLENGE
‍

Primestones wanted to highlight their contribution to a client’s award-winning kitchen design, demonstrating their expertise and the quality of their materials. The goal was to emphasize the value they bring to designers and homeowners by showcasing their extensive selection and superior customer service in a compelling and visually engaging way.

SOLUTION
‍

• Video Production:
  • Created a 2-minute testimonial video featuring the client’s experience and the crucial role Primestones played in bringing the kitchen’s design vision to life.
  • Produced an Instagram-friendly cutdown version of the testimonial video, ensuring the content was optimized for shorter viewing times and engagement on social media.
  • Designed four Instagram reels to highlight key moments from the project, such as the selection process, the Makia Veia porcelain’s stunning visual impact, and the unique features of the kitchen, including the double island, plaster hood, and antique mirror wallpaper.
• Visual Highlights:
  • Showcased the award-winning kitchen design, blending contemporary and organic elements with bold veining patterns and durable materials.
  • Highlighted the Makia Veia porcelain used as a statement piece for the double island and backsplash, emphasizing its elegance, durability, and low maintenance.
  • Captured the collaborative process with Primestones, focusing on their extensive range of materials and expert guidance.

RESULTS
‍

• Award-Winning Design: The kitchen, featuring Primestones’ materials, won the prestigious “Best Traditional/Transitional Kitchen” award from Florida Design magazine, judged by top industry professionals.
• Enhanced Brand Positioning: The videos positioned Primestones as a trusted partner for designers and homeowners, highlighting their range of materials, customer service, and ability to bring design visions to life.
• Increased Social Media Engagement: The Instagram reels and cutdown versions were optimized to drive awareness and engagement, showcasing Primestones' expertise to a broader audience.

CLIENT FEEDBACK
‍

• Social Media Impact: The Instagram reels and cutdown version were well-received, presenting Primestones as a go-to resource for premium stones and porcelain in South Florida.
• Social Media Reach: The videos had over 5K views, 24 shares, & 120 likes in the first month. The post also opened up opportunities for collaborating with the client and introducing them to a new audience. We're currently in the works of doing more videos with Primestones.

‍