Case Study: RTR Law Firm TV Commercials

Project Overview

Recognizing the importance of having a strong online presence and effective video marketing strategy, RTR Law Firm sought our services in 2017 to create compelling video content that would captivate their target audience and differentiate themselves from local competitors.

Challenge

RTR Law Firm sought to establish themselves as the leading legal service provider in South Florida amidst a crowded market and fierce competition. To overcome this challenge, they required a strategy to differentiate themselves, effectively communicate their expertise, comprehensive legal services, and unwavering commitment to clients.

The Solution

Our solution was to create a series of engaging and informative commercials that would increase brand awareness, connect with potential clients, and highlight their various legal departments. Our video production process followed a strategic customer-centric approach, using the "hero's journey" story arc to resonate with target audiences. By addressing their relatable pain points and challenges, we positioned RTR Law Firm as the trusted guiding force, offering expertise and services to overcome obstacles. Each commercial concluded with a powerful call-to-action (CTA) and a QR code, simplifying the customer experience and boosting conversion potential.

Results

Through our collaboration and leveraging various online and local TV campaigns, RTR Law Firm was able to build its online presence, boost brand recognition, and get found by potential clients. The commercials not only attracted attention but also drove meaningful engagement, leading to increased online visibility and an influx of inquiries. We’ve been partnering with RTR Law Firm over the course of 7 years and produced almost 15 English and Spanish commercials.

Check out a few of our favorites!