Case Study: Neumann Roofing Process Video

Project Overview: Company Process Video

OBJECTIVE‍

To produce a high-quality, comprehensive video for Neumann Construction & Roofing that effectively communicates their disciplined, client-focused roofing process, showcasing the company’s core values and commitment to excellence. The goal was to create a video that would build trust with potential clients and serve as a versatile marketing asset.

CHALLENGE

Neumann Construction & Roofing, a family-owned business with a legacy of military service, needed an engaging way to convey their values of discipline, respect, and integrity. They required a clear, structured video to walk clients through their roofing process and highlight the quality and care that sets them apart from competitors.

SOLUTION

• Comprehensive Pre-Production:
  • Our team at Tasca Studios managed all pre-production tasks, including script creation, storyboarding, and shot listing, ensuring a clear vision for the project. We also used our proprietary "Production Blueprint" to streamline scheduling and prepare for a smooth shoot day.
• On-Site Filming:
  • Multi-Camera Setup: We filmed over a structured shoot day, using a two-camera setup for interviews with the leadership team. This approach provided a professional look, ensured a seamless flow, and allowed for tighter angles to emphasize key points.
  • Aerial Footage: We incorporated drone shots of Neumann’s office and surrounding areas, adding a dynamic perspective and enhancing the visual appeal of the video.
  • Motion Graphics: Custom graphics were designed to highlight each step of Neumann’s roofing process, ensuring the video was both informative and visually engaging.
• Post-Production:
  • Tasca Studios handled all post-production, crafting a 2.5-minute video that outlined Neumann’s values and process in a compelling way. Additionally, we provided a b-roll package containing all captured footage, allowing Neumann’s team to repurpose content for other marketing initiatives and social media use.

Visuals included scenes of consultation, operations, material selection, and the construction process, giving clients a thorough and polished overview of Neumann’s approach.

RESULTS

• Enhanced Client Confidence: The video provided a detailed overview of Neumann Construction & Roofing’s process, fostering trust and transparency with clients who could see each stage, from inspection to construction, clearly outlined.
• Improved Communication Efficiency: The video served as a valuable tool for the team, reducing the need for lengthy initial explanations and setting clear expectations.
• Positive Feedback and Brand Differentiation: Both the Neumann team and their clients responded positively to the video’s professional look and clarity. Clients felt informed and reassured, while the team appreciated having a high-quality asset that differentiated their brand.
• Valuable Marketing Collateral: The b-roll package enabled Neumann to expand their video marketing efforts across multiple platforms, providing a versatile asset for ongoing engagement with clients.

VISUALS & CLIENT FEEDBACK

• Tasca Studios’ Full-Service Production: The production process, from pre-planning to post-production, showcased Tasca Studios’ comprehensive approach, resulting in a polished, effective video that captured Neumann’s mission and values.

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