Case Study: Palm Partners Process Video & Marketing Photography

Project Overview: Video Marketing
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OBJECTIVE
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To create a high-quality process video for Palm Partners that communicates their claims process to potential clients (homeowners and insurance providers) and reduces the need for lengthy phone explanations by the sales team. Additionally, we provided a series of custom photographs to replace stock images, giving their website a more polished and professional appearance.

CHALLENGE
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Palm Partners' sales team was spending extensive time on phone calls to explain their process to new clients, slowing down onboarding and client understanding. The team also recognized that their existing stock images on the website didn’t reflect the quality and professionalism of their services, potentially impacting client perception.
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SOLUTION
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Claims Process Video:

Featured Leadership: Showcased CEO Mike Carr to build credibility and provide a direct insight into the company’s leadership and values.Professional Production: Filmed over two days at three locations, utilizing a two-camera setup for seamless presentation.

A teleprompter was used to ensure a clear, structured message covering all key points. Enhanced Visual Clarity with Motion Graphics: Added custom motion graphics to highlight each step in the claims process, making it easy for clients to follow and understand.

Custom Photography:

Captured a range of photos featuring Palm Partners’ team in action, their materials, and interactions with clients to replace generic stock images on the website.
These visuals provided an authentic and polished look, allowing potential clients to see real team members and get a sense of the professionalism they could expect.
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RESULTS
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• Enhanced Client Understanding: With the video prominently displayed on their homepage, clients gained a better understanding of Palm Partners’ claims process, making them feel informed and confident.
• Increased Sales Efficiency: The video served as a valuable asset for the sales team, significantly reducing time spent on initial calls and allowing clients to self-educate.
• Positive Client and Team Feedback: Both clients and the Palm Partners team praised the video and new visuals. Clients noted they felt more prepared for the claims process, which expedited initial phases and fostered trust.
• Polished, Professional Image: The custom photos replaced stock images on the website, reinforcing the quality of service Palm Partners offers and providing a consistent, professional look across all marketing collateral.

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